Three events. Seven days. Infinite brand moments. We supported Diageo across three different activations in collaboration with Don Julio, Tanqueray, and Casamigos during Hamilton Island Race Week.
The ask
Elevate hospitality experiences at a private Don Julio 1942 tasting, ticketed Tanqueray dinner party, and week- long Casamigos ‘Margs & Margs’ pizza food truck.
Provide training incentives for Hamilton Island staff to engage with the Hamilton Island Race Week.
What we DID
Curated luxury moments for guests and informative brand training for staff at Hamilton Island Race Week through bespoke builds, custom cocktails, competition incentives, and intentional hospitality, executed at scale without compromising on quality.
Results we delivered
900
‘Margs & Margs’ sold
510
Cocktails served at Tanqueray dinner
64
Cocktails served at private Don Julio 1942 dinner.
