Sweet&Chilli were back on the track with Red Bull to activate the Red Bull Pit Lane at the Melbourne Grand Prix for the fourth year in the row!
The ask
Take the iconic classic serves and give them a glow-up, reworking them into four elevated cocktails alongside four brand new creations for the Editions range.
Staff an expert hospitality team to execute and oversee every detail, dialled in from flavour to garnish to delivery.
What we DID
We built a serve strategy to match the intensity of the energy on and off the track. Our bar team delivered premium hospitality service across three bars within the Red Bull Pit Lane, additionally providing back-of-house support to ensure all points of service were seamless and consistent.
Results we delivered
11,833
Cocktail/spirit mixers served
2,809
Red Bull cocktails served per day
3.37
Red Bull cocktails served per person per day
6.5
Cocktails served per minute
“Sweet&Chilli helped deliver what has widely been described as our best Red Bull F1 Hospitality experience yet. From the organisation and attention to detail, to the fantastic team on the ground, and everything in between, it was clear how much care and professionalism goes into delivering such a seamless product experience.”
