Johnnie Walker Black Ruby swung straight to the green at LIV Golf 2026, hosting multiple entertainment and hospitality experiences over four days, all featuring our cocktail creation the Black Ruby Birdie. Our S&C bar team brought each space to life, delivering hospitality excellence and Johnnie Walker spirit.
The ask
Create a range of classic daytime and premium evening cocktails featuring Johnnie Walker Black Ruby, including a signature serve for LIV Golf 2026.
Provide on-site bar supervision and service across the four days. Host daily tasting sessions of Johnnie Walker Black Label, Johnnie Walker Double Black, and, the star of LIV Golf, Johnnie Walker Black Ruby.
What we DID
Cocktail Consultancy
Developed Johnnie Walker’s signature serve for LIV Golf 2026: the Black Ruby Birdie.
Staffing
Provided knowledgeable bar supervisors and spirit hosts to ensure guests received consistent, premium hospitality experiences throughout the duration of the event.
