Don Julio
L’Idee Woman x Pip Edwards
Australian Fashion Week Afterparty
Don Julio brought the drinks. L’IDÉE WOMAN and Pip Edwards brought the fashion. Sweet&Chilli brought the hospitality. Our team supported Don Julio tequila in celebrating L’IDÉE WOMAN’s 2026 resort collection in style with immersive brand styling and projections. Lights, cameras, por amor!
The ask
Transform the runway into an immersive Don Julio afterparty immediately following the L’IDÉE WOMAN fashion show.
Deliver a fast-paced backstage bar service featuring three Don Julio signature cocktails.
What we DID
Experience Design
Managed and coordinated operations and set up for key production elements, including Don Julio neons, light projections, and 1942 bottle displays.
Food & Beverage
Executed a seamless, well-paced afterparty service of three Don Julio cocktails, Reposado Bramble, Añejo Paloma, and Blanco Jalapeño & Guava Margarita served to 200 private guests.
